Since initial 2019, SEO has evolved and become even more competitive. Search Engine algorithms have become stricter and defined than ever, resulting in more strategic enhancements. However, to ease the situation, you can definitely start by looking at the on-page SEO mistakes. Sometimes it’s our fault and we blame the competition to make an easy escape route. But escaping can lead to trouble here, instead we should face the situation and correct these SEO mistakes.
1. Using The Target Keyword Too Many Times Unnaturally
In general terms, this is called keyword stuffing. Gone are the days when just sprinkling the keywords used to drive a handsome amount of traffic. If you are still using this old fashioned technique, Google algorithms are now smart enough to throw your webpage to infinity.
Here, the focus should be to use your keywords so naturally that when users read the headlines and paragraphs, they should not feel the keywords stuffed in the content. The reading should be smooth, without any distraction.
A very legitimate way to bind the content with the keyword is using the LSI Keywords, which means you can use the related keywords. The easiest way to find LSI keywords is the auto-suggest feature when you type something in Google search bar. You can also check the footer of Google search page or “People also asked” section after searching for a keyword.
2. No Outbound Links In The Page Or Blog
Outbound links helps your readers grab the knowledge and explore the ideas in a broader way. By providing good outbound links and appropriate places in the content, your website helps search engine in identifying good and trustworthy content on the web, which increases your site authority as well. Not just this, you increase the chances of getting a relevant backlink to your website. Good outbound links helps search engine to know more about your website niche.
3. Not Managing The Keyword In The Permalink
This is something very basic which needs to be done as soon as possible before the page gets indexed. The keywords in the permalink helps in identification of the keyword for which it is supposed to be rank for. Not including the keyword would be adding one barrier on the way of ranking. It also creates confusion for the readers in identifying the page according to their intent. Also, it makes harder for Google to understand what your site is about.
4. Similar Kind Of Titles In Many Blog Or Pages
Thinking of adding the same or similar kind of title in many pages or blogs of your website to get ranking fast, could lead to great trouble. By doing this, you will create confusion for search engines. There is a strong chance that the pages may seem duplicated to search engine. This makes it much more difficult to tell search engine what the page is about, and the keyword it should rank for. This may also reduce the Click Through Rate (CTR) by not having unique page titles, leading to lower the rankings.
5. Different Pages Or Posts With Similar Content
Though this kind of mistake is rarely seen these days, but if you are still making this on-page SEO mistake, then you should leave your job right now. A person who does not understand this basic requirement of fair SEO then that person is definitely a layman. In this way, your pages will be shifted on the 100th number of Google SERP. Google may impose a penalty on your website as well.
6. Not Optimizing The Images Properly
When you analyze the size of a webpage, then you will find that minimum 50% of the total size is of the images. In fact an image file is sometimes more heavier than the whole page size. That’s why it is extremely important to optimize the images before adding them to the page to reduce the load time of webpage. Google and other search engines hate slow loading pages, the faster it loads, the better it is for SEO.
7. Broken Images and Missing Alt Tags
It happens many-a-times that some images get deleted or their location URL changes, which results in broken images. If there are broken images in your website, it’s better to add other image there or correct the location URL. Another on-page SEO mistake that often happens is we forget to include the Alt tags of the images. Alt tags are the text which helps a search engine to know about the purpose of that image. Also, including the Alt text helps in indexing the images faster in Google Library. It’s hard to ignore the fact that images are also a good source of traffic.
8. Not Focusing On Readers Intent
Even the search engines emphasize more on creating content for readers first and search engines later. Because readers are the people who will consume the content, not the search engines. Search engines are only there to cater the most suitable content to a reader, and it is your duty to create the most suitable content for your readers. It is important to analyze the intent of the reader who comes to your website. Making a page easy to read through design and writing is very important in SEO. Also, the images should engage the readers to understand more about the content in the page.
9. Stretching Content Length Unnecessarily
There is a very common myth that the longer the content is, the easier it will be to rank. Stretching the content is not mandatory always. The writing should be natural and not boring. The content length should be according to the subject and reader intent. If a user is looking for a quick solution to a query, then there is no need to provide thousands of words, a few small paragraphs will do the work.
But if you are covering a topic which needs to be explored more, then explaining it without caring the content length should be the priority. The content should be written to engage the reader and provide the solution. Otherwise the reader will exit and may never come back to your website.
10. Not Mentioning About The Blog Author
Branding has become an important aspect in today’s era. Search engines are focusing more on the authority side. They want to show content in their SERP from authority websites. So if your blog authors are writing some awesome content then let other now about them adding an ‘About Author’ section. This will help both – the author and the company. The author will get more recognition, thus enhancing the personal branding.
As a company, when your websites gets content written from authors with good authority and branding, then your website authority also increases. It works vice-versa. Not mentioning the blog author is like missing a very good opportunity in ranking and business.
SEO is not an easy job anymore. You cannot afford to make these on-page SEO mistakes and give your competitor an opportunity to take over your website rankings. Keeping these things in mind does not only help you in getting ranking in the desired time, but it also improves your skills and knowledge at a professional level as well.
A Digital Marketer, by passion and profession, Anand loves to write interesting content about Digital Marketing. He has expertise in WordPress website designing, SEO, Paid Ads and Digital Marketing Training. Apart from this, he loves to watch thriller movies and web series. Though he is calm in nature, but when it comes to food, cuisines and travelling, he can’t keep calm.